CMF Design

CMF Design for simplehuman


The visual proposal was created for simplehuman limited edition earth day ebike. The color themes were nature-inspired with tones of iceberg, slate, sage, and canyan dust.





nature-inspired color schemes


The final result is with a matte white frame to highlight the natural cork handles, saddle and the gum wall on the tires. A simple graphic messaging ‘zero emissions’ is to remind us biking is a cleaner solution to our planet than driving.