Designing the look and feel of simplehuman products to match the brand’s design language and optimizing the products’ functions, I work with a variety of materials. From soft fabrics to rubbery or hard materials. The exploration of materials also includes finding sustainable solutions without compromising the customer’s experience or the performance of the products.

This visual proposal was created for the Simplehuman Limited Edition Earth Day eBike. The color themes were nature-inspired with tones of iceberg, slate, sage, and canyon dust.

The final result has a matte white frame to highlight the natural cork handles, saddle and the gum walls on the tires. A simple graphic messaging ‘zero emissions’ intended  to remind us that biking is a cleaner and healthier solution for our planet than driving.